Google RCS

a technology that allows you to send SMS with the addition of photos/videos/buttons and create chats, only with Android devices.

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What is RCS

RCS (Rich Communications Services) is a protocol from Google supported by the GSMA since 2008 for messaging between Android devices.

Only supported on Android devices
Works through the built-in SMS messenger from the factory
Supports multimedia sharing (pictures, videos, etc.)
Works via Internet and mobile communication
Available for both p2p exchange and a2p messaging
p2p availability depends on the mobile operator and the country

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Requirements for the content of messages

Filling: text, media, action button.
Action button: URL or phone number
Message Orientation: Horizontal
Recommended media aspect ratio: 2:1, 16:9, 7:3
Examples of extensions for multimedia files: 1280x720, 1440x720, 1680x720
Supported file types: Image: jpeg, jpg, gif, png Video: h263, m4v, mp4, mpeg, mpeg4, webm
Recommended file size: images - 2 MB, videos - 10 MB
The number of characters in one message is 1000

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Requirements for the content of messages

Benefits for business

RCS business messages are sent to the Messages application installed on all Android smartphones, so subscribers can receive them without additional settings

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50% higher conversion

for regular SMS

Message with images and video

contracts with telecommunication operators and contracts with telecom companies and services

Action buttons

to instantly go to the site or make a call

Detailed reports

about sending a message

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Functional capabilities of AlphaSMS when sending messages to the RCS channel:

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Ability to use WEB interface or API
Sending messages to different channels simultaneously
Parameterized and personalized mailings
Generation of short links and analysis of the number of clicks
Preview the message before sending
Sending the newsletter according to the schedule
Large capacity of the platform and the ability to send instant messages to a large number of recipients