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Triggered mailings are an automated communication method activated by predefined events or customer actions, such as registration, purchase confirmation, abandoned cart, or transaction completion.
The primary goal of this approach is to promptly inform and engage customers, thereby increasing sales and improving the user experience. These mailings can include personalized recommendations, reminders about current promotions, updates on order status, or exclusive offers.
Triggered messages are effectively utilized through SMS, email, and messengers, such as Viber or WhatsApp campaigns. This allows companies to quickly respond to audience needs and create more convenient communication.
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